STRATEGIC BRAND IDENTITY DESIGN / GRAPHIC DESIGN / ILLUSTRATION / PHOTOGRAPHY & VIDEO / FINE ART
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yes.I.blog

A behind-the-scenes look at different projects with which Dan / yes.I.said has been involved, including case studies discussing various procedural, aesthetic, and technical concerns that arose during the work.

Posts tagged logo design
Baja Flowers: logo design for a SoCal flower farm

My contact at Bandy Ranch Floral reached out to me recently, asking me to redesign a logo for their sister farm in Carlsbad, California called Baja Flowers. In this blog post, I discuss the development and revision process for the logo.

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Be the Color: creating a logo and window graphics for an immersive art exhibition

Havrilla Designs recently commissioned me to create a logo and system of window graphics for his storefront floral studio in Chicago’s Ravenswood neighborhood. He is converting the studio into an exhibition space for an immersive art exhibition called Be the Color there in August. I discuss the process of creating the identity and full-coverage window signage that serves the dual purpose of blacking out the interior space and enticing/informing passers by.

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CASE STUDY: Havrilla Designs

Faced with the onset of COVID-19, longtime client and award-winning floral designer Adam Havrilla AIFD PFCI ICPF of Artistic Blooms had to do some emergency adaptation of his business model to face our new uncertain future. He came to me to help him create a logo, website, and business card for his new venture, Havrilla Designs.

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